Summary of Erik Schimek's Experience
I built my own computer from spare parts at age 15, and started designing websites in college with a focus on e-commerce and user experience optimization.
Most of my projects have come from friends asking me to help them with their projects, and to help them make money online.
I've managed e-commerce projects from the ground up -- the practical nuts and bolts of profitably creating, marketing, selling and delivering tens of millions of dollars of handmade products.
Undergraduate: Studied History and Political Science at Hamline University, with a focus on deconstructing the origins of 20th Century Nationalism and Fascism.
Graduate: Studied Management and Public Administration at the Hamline School of Business and law. Currently working to complete my MBA.
Management Experience: 20 years of entreprenuring. Budgeting, hiring and firing. Management of sales team, delivery drivers, furniture crafters.
Technical and Design Skills: Entirely self-taught, I've been focused on driving revenue cost-effectively for ~25 years and along the way I have learned whatever technical skills are necessary to achieve revenue goals.
I enjoy learning new design and technical skills related to the project I'm working on.
Abel James LLC
Revised and updated Wild Superfoods website, with a focus on content that customers interact with most frequently (the front page and product pages).
Management of affiliate marketing program, seeking to expand sales of Wild Superfoods products with a minimal investment in advertising.
Revised and optimized website, leading to a 26% improvement in sales conversions and revenue.
Assisted in the creation of a separate educational track for Paleo entrepreneurs (EntrepreneurFX) to increase revenues.
Participant in planning and strategy meetings, serving as a member on the PaleoFX board.
Erik Organic offered the first handmade cedar chests and dining tables on the Internet, bringing millions of dollars of revenue to a small Minnesota rural Amish community.
Erik Organic hand-made and hand-delivered furniture to thousands of customers across the USA, Canada and parts beyond.
Topline Result: With sales over $1,200,000 per year for over a decade, advertising costs ranged between 11-17% of revenues, and customer satisfaction rates ranged around 99.5%.
Summary: Selling handmade furniture is one of the more difficult challenges in Internet marketing due to the long lead-time between advertising and revenue, and the low conversion rate due to the expensive pricetag.
Revenues were driven via Search Engine Optimization, Google Ads, Facebook Ads, email campaigns, extensive data analysis and website design optimization to maximize revenue per dollar of advertising.
The website was entirely redesigned 7 different times, adapting to new design trends and e-commerce technologies.